← Return to projects
VALORANT 5 Years
Product: VALORANT Service: Design, Campaign
“Aqui é VAVÁ” is a campaign celebrating 5 years of VALORANT in Brazil. It captures the way Brazil plays, our attitude, and how the Brazilian community has shaped the game over the years.
The visual identity works as a bold collage of people, expressions, and cultural references. Loud, expressive, and in your face, the system embraces chaos and transforms it into a structured rhythm that reflects the energy of the Brazilian VALORANT community.
Creative Project: Final Level Co | Riot Games
Party Event: TM1
Creative Direction: Rodrigo Pires
Art Direction: Affonso Malta, Almir Neto, Lucas Lopes
Graphic Design: Almir Neto and Wendel Hilário
Motion: Augusto Júnior (Valete)
Operations: Raphael "PDN" Ramos
Riot Games Team: Daniel Gouw, Fernando Birche, Caio Simão, Nathalia Lelis Moura, Vilson Laerte and Daniel de Araújo
Account: Hugo Martins, Rafael Bittencourt, Julia Guimarães