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VCT Americas: São Paulo

Product: VALORNAT Esports     Service: Campaign

The VCT Americas Playoffs: São Paulo key visual draws from pixo as a symbol of presence, identity, and urban expression. Bold all-type compositions, layered typography, and dense graphic rhythms translate the visual energy of São Paulo into a system that feels raw, loud, and unmistakably local.

More than a typographic reference, pixo becomes the foundation of the visual language, bringing the city’s intensity and attitude into the campaign.

Creative Project: Final Level Co |  Riot Games

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Creative Direction: Rodrigo Pires, Daniel Gouw
Art Direction: Affonso Malta and Lucas Lopes
Graphic Design: Bruno Guterres, Netto Gutierres, Wendel Hilário
Photography: Cesar Galeão, Bruno Alvares
Motion: Augusto Júnior, Guilherme Iglesias
Operation: Lucas Andrade, Raphael "PDN" Ramos
Riot Games Team: Fernando Birche, Pirscila Queiroz
Planning: Victoria Garrido, Leticia D. Bezerra
Account: Julia Guimarães