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Yabai Asian Food

Service: Design, Branding

In Japanese slang, Yabai can mean crazy, intense, incredible,
or too much. For us, it means one thing: flavor.

Yabai is a small, local brand that produces Asian food products with bold, unapologetic taste. Kimchi that bites back. Umeshu that lingers. Flavors that don't ask for permission.

The brand lives at the intersection of tradition and attitude, drawing from the visual energy of Y2K pop culture and the rich aesthetic heritage of Asian street food. Vibrant colors, expressive characters, and Japanese and Korean typography come together to create something that feels both nostalgic and completely new.

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Year: 2024
Art Director: Affonso Malta